Anaheim, Calif. - Brand Source has launched a new search engine optimization (SEO) program to help member dealers attract and retain local customers who research home goods online.
The local web service package is designed to reach customers efficiently and effectively by using customized criteria and highly targeted keyword search lists on all major search engines, including Google, Yahoo, Bing, AOL and Ask.com, the buying group said.
The SEO initiative has daily keyword monitoring, easy online email and form submissions for potential customers, and phone call tracking, which are provided to Brand Source members via real-time, password-protected updates.
Bid management software offers the best visibility on search sites, and monthly status reports summarize campaign activities, the group said.
"According to recent data from Jupiter Research, more than 40 percent of consumers today go online for their media consumption," said Brand Source CEO Bob Lawrence. "We strongly encourage our members to take full advantage of this opportunity to reach potential buyers in their local markets and gain a competitive edge."
Set-up fees are free for one-year campaigns, and maintenance fees, typically 15 percent of budget, are waived for Brand Source members. The buying group's marketing team, which led the initiative, will also provide expert counsel and recommendations including keywords specific to each dealer's industry.
For more information, contact Joette Lein at (714) 422-0730 or