North Reading, Mass. – Bowers
& Wilkins is sponsoring a contest whose winners are invited to small VIP
sessions in which they can interact with musicians and listen to their music over
Bowers & Wilkins speakers.
The VIP sessions, called Bowers & Wilkins Sound Sessions,
are promoted across music blogs, websites, artist pages, Twitter feeds,
Facebook, YouTube, and other media.
Participating artists also promote the sessions through
their social media platforms. Fans are directed to register on a Bowers &
Wilkins landing page,
, to win a
pair of tickets to Sound Session events and receive a pair of Bowers & Wilkins
The first Sound Session, featuring British rapper
Tinie Tempah, includes access to the rapper’s album release party celebrating
his U.S. debut album Disc-Overy. The event will be held in New York City on May
Bowers & Wilkins
is also in talks with other artists to participate in the events.
The events are designed to “bring together all
elements of the listening experience — listener, music, speakers, even the
artist — to create, in essence, the ultimate listening experience,” said Tyler
Fairchild, strategic brand development director.