Framingham, Mass. — Bose launched three headphones on Thursday, replacing two models.
The FreeStyle sweat- and weather-resistant ear buds feature the company’s StayHear ear tips and are offered in two colors: Indigo and Ice Blue. Hydrophobic cloth covers the acoustic ports for moisture resistance, and the cables are constructed to withstand wear and tear, Bose said. Suggested retail is $129. The SoundTrue headphones will be offered in on-ear and around-ear configurations. The former fold up while the latter fold flat. Features include a reinforced cushioned headband with memory-foam ear cups.
They will be offered in black, white, Mint, purple/Mint (on-ear only) and black/Mint (around-ear only). Both versions carry a $179 suggested retail. These headphones will replace the AE2 and OE2 headphones, a Bose spokesman told TWICE. All three models come with in-line mic and remotes for use with Apple devices, and all feature the company’s TriPort acoustic headphones structure, said to remove the need for artificial bass boosting. They are currently available.
Bose was the No. 2 seller for headphones in the U.S. in 2013, according to The NPD Group, accounting for 10 percent of total sales. Beats Electronics was No. 1, with 28 percent.
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