Best Buy Adds SKUs To House-Brand Wireless Broadband

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Best Buy has begun selling two wireless-broadband devices designed for use with Best Buy Connect mobile broadband service.

These are the $119 3G Mobile Hot Spot and a $79.99 3G wireless USB stick.

Both devices, made by Novatel Wireless, will carry the chain’s Rocketfish private-label brand when they become available June 27 in Best Buy’s CowBoom online outlet store and at Best Buy Express kiosks in major airports. They will be offered with no-contract, prepaid plans starting as low as $10.

Up until now, Best Buy has been selling laptop computers with embedded 3G and 4G mobilebroadband modems activated with Best Buy Connect service, which was launched in 2010. Under the Connect initiative, Best Buy purchases 3G service from Sprint and 4G service from Clearwire on a wholesale basis. The chain operates as an MVNO, providing subscribers with service activation, billing and connection support.

Best Buy currently offers 17 laptops with embedded 3G/4G service and two laptops with embedded 3G service, its website shows. With the hot spot and USB stick launches, consumers will be able to add Best Buy Connect service to other laptops as well as to mobile Wi-Fi devices.

With the 3G MiFi Mobile Hotspot (MiFi RFMFH2), consumers can connect and share a broadband wireless connection with up to five Wi-Fi enabled devices at once, including laptops, cameras, digital media players, tablets, gaming consoles and the like. The 3G MiFi Mobile Hotspot provides up to four hours of active use on a single charge.

The USB Broadband Device (RF-BCD2) features internal dual-band diversity antenna, a port for an optional external antenna, and an integrated MicroSD slot.


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