2010 Majap Sales Up Low Double-Digits: NPD

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Port Washington, N.Y. - Retail sales of major appliances rose 11 percent in dollars and 12 percent in units last year, The NPD Group reported.

While overall sell-through did not reach pre-recession levels, majap rebates and vendor promotions supported several category standouts. Ovens, although one of the smaller volume categories, showed the most significant growth, with a 42 percent gain in dollars and a 35 percent increase in units year over year. Dishwashers also put in a strong performance in 2010, with dollar volume up 22 percent over 2009, matching 2007 levels, NPD said.

Full-size refrigerators and range hoods both experienced double-digit unit and dollar growth compared with 2009, with laundry categories right on their heels at just less 10 percent dollar growth for the year.

"Consumers spent slightly less on average when purchasing major home appliance purchases in 2010," said Peter Goldman, president of NPD's home division. "However, the abundance of promotional offers, including government rebates early in the year, helped make it a good one for the industry as a whole."

NPD includes full-size refrigerators, freezers, ranges, cooktops, range hoods, washers, dryers, dishwashers and ovens in its majap mix.


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