Samsung is hoping to bolster its competitiveness as Apple gains share by bolstering the performance and capabilities of its mid-tier phones.
“Samsung Electronics will apply OIS (Optical Image Stabilization) function to its inexpensive Smartphones and will also increase number of inexpensive models with Samsung Pay. It will introduce technologies and servies that it has been applying to expensive Smartphones to its mid-priced phones, and this can increase sales for major parts industries.”