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Dollars For Data: The Future Of The Vehicle Is Green

The selling of consumer data by automakers

At his CES 2018 keynote last month, Ford CEO Jim Hackett touted the automaker’s vision of an open source, Cloud-based, data-driven infrastructure system that can be used by city planners, architects, technology companies and citizens to redefine urban space around a concept called “The Living Street.”

“Picture this: You’re driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen.”

See the full story on Bloomberg.