Recent job advertisements indicate Spotify is making a move into hardware. Given its large base of existing users, the company could prove to be a formidable challenge to speaker manufacturers, such as Apple, that don’t bridge the full gap between the streaming service and a smart speaker for all consumers. In this chicken-or-egg scenario, which purchase will come first in the battle for new users?
“Spotify is working on a line of “category defining” hardware products and is ready to start setting up the manufacturing process.”
