Both the Apple TV and the Fire TV occupy the “Small But Mighty” segment in each company’s overall growth strategy. While not the most revenue-generating product for either manufacturer, both Apple and Amazon have indicated a commitment to developing a future in video.
“Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.”
