Longtime Voxx International executives are taking on new roles in the company.
Voxx Electronics president Tom Malone will head up a new Voxx division called Voxx Advanced Solutions, which will focus on developing digital technology to expand the company’s product offerings through product development and through strategic partnerships or acquisitions, the company announced.
Although a new Voxx Electronics president won’t be appointed, the company has named Aron Demers to the new position of senior VP of automotive aftermarket sales. Demers had been VP of mobile electronics for Voxx Electronics.
He will oversee all aftermarket sales-related activities for the Advent, Audiovox, Code-Alarm, Invision, Movies-2-Go, Omega, Prestige and Pursuit brands and for distribution of Sirius XM satellite radio products.
The shifts are “more about realignment and focus,” a spokesman explained. “Aron has been promoted to take the lead [in 12-volt], and Tom is focusing on growing Advanced Solutions.”
In his new role, Demers “will have complete responsibility for 12-volt aftermarket sales and product development” and for the financial performance, budgeting, forecasting, and inventory management of the aftermarket group, the company said.
In his new role, Malone will lead the company’s efforts to partner with other companies “that have new technology and global reach which potentially can be used throughout the Voxx family,” the company said.
Malone will manage the company’s existing partnerships with 360fly in the action-camera market, AT&T for the connected car, Eyelock for iris-authentication biometric solutions, and S4W in marketing 4G streaming body cameras and services to law-enforcement personnel.
While at Voxx, Malone developed partnerships with Sirius, 360fly, Qualcomm, Eyelock, iBiquity, IGT and wireless carriers including AT&T and Sprint.
Last July, Voxx Electronics sold its Jensen car audio brand to Namsung, which markets the Dual and Axxera aftermarket car-audio brands.