The Consumer Technology Association (CTA) revealed that Under Armour founder/CEO Kevin Plank will deliver a keynote at CES 2017 that will focus on how technology is shaping athletic performance and lifestyle now and in the years to come.
Plank has spent the last 20 years outfitting athletes in some of the world's most innovative performance apparel, footwear and equipment, CTA said. What began as a startup in his grandmother's basement is now a global company on track to reach nearly $5 billion in revenue by the end of 2016.
"Kevin Plank is a true innovator," said Gary Shapiro, CTA president/CEO. "His story began as a college football player whose dislike of sweaty cotton T-shirts led to the founding of what is now one of the fastest-growing athletic performance companies in the world. He continues to innovate by putting technology front and center at Under Armour.
“The company's participation in CES underscores the ever-expanding breadth of our show and the consumer tech industry overall,” Shapiro added. “We can't wait to welcome Kevin to our keynote stage and hear what he has in store for a company that has already invested close to $1 billion in bolstering the digital health and fitness communities."
Under Armour shared its vision for Connected Fitness at CES 2016 with the launch of UA HealthBox, a suite of products designed to help athletes gain insight into their health, reach their goals and perform better. The company plans to take that focus a step further this year based on the input of the 185 million-plus members of its digital health and fitness community — the largest of its kind in the world.
Plank's keynote will take place on Friday, Jan. 6, 2017.
Under Armour will exhibit in the Sports, Fitness and Health marketplaces at CES 2017 along with 95 other companies dedicated to athletic performance and health and fitness technology.
Plank joins Nvidia co-founder and CEO Jen-Hsun Huang as the first keynoters announced.