NewBay, the parent company to TWICE, has been acquired by Future plc.
Future is an international media group and digital publisher. Brands include TechRadar, PC Gamer, GamesRadar+ and the Golden Joysticks Awards. Beyond publishing, its business includes e-commerce, events and digital advertising.
NewBay is an information and events business based in New York and London with a portfolio of B-to-B brands that also includes Residential Systems and Broadcasting & Cable. It also has a consumer division that publishes Guitar World and Bass Player, with business extending beyond print and digital publishing to include conferences, events and data services.
The deal will expand Future’s reach into the U.S. market and enhance its market leading position in music and consumer electronics. In addition, the acquisition brings B-to-B titles in the complementary verticals of A/V, TV broadcasting and educational technology, which will further increase Future’s revenue diversification model while also bringing B2B expertise to its existing titles, the company noted in a statement.
The acquisition increases Future’s total owned brands to over 100 across print, events and online, with a total global reach of over 120 million.
Zillah Byng-Thorne, CEO of Future, said in a statement: “NewBay is clearly aligned with Future in its mission to create content that connects, with market-leading titles. This acquisition supports our strategy of growth organically and through acquisition, global expansion and revenue diversification. We have a proven track record of acquisition and successful integration. This deal will be earnings enhancing and drive further organic growth in revenue and profitability in the first full year.”
Steve Palm, NewBay president/CEO, said: “The NewBay team’s expertise in engaging business decision makers, and providing solutions to sellers around the globe — through events, digital content and marketing services — complements Future’s capabilities, creating a unique platform and exciting growth trajectory.
“This combination will result in new and better opportunities for both NewBay and Future partners to expand reach and depth of customer interactions throughout the buyer’s journey. Delivering data-driven brand and product awareness, thought leadership and demand for our partners will only be enhanced.
“I am proud of the many accomplishments made by the NewBay team over the last few years in the areas of events, marketing services and digital content, and I am equally excited to work alongside my new colleagues at Future to further grow our ability to delight our millions of users and thousands of partners.”