Robert J. Struble has been appointed CEO of Directed, the manufacturer of vehicle security and remote-start products, replacing Tarek Kutrieh, who served as president.
Kutrieh married in 2016 and left the company in January in order to be located closer to his wife, a company spokesman told TWICE. Struble has also been named a member of the DEI Holdings board of directors, Directed’s parent company. DEI is owned by private equity firm Charlesbank Capital Partners.
Struble was most recently CEO and founder of iBiquity Digital and has held positions with Westinghouse, McKinsey and Company, and USA Digital Radio. He will be based in Directed’s Vista, Calif., headquarters.
Said Jim Minarik, chairman of DEI Holdings’ board of directors, in a statement: “I have known Bob for nearly 20 years and am very excited to welcome him as Directed’s new CEO. Bob’s success at building iBiquity and HD Radio technology from its infancy to mainstream adoption and an ultimate sale of the business speaks volumes about his tremendous talent and abilities. We look forward to having Bob lead and grow Directed’s industry-leading vehicle security and remote start business, our connected car business with Viper SmartStart and other products, our Usage Based Insurance business, as well as develop other exciting new products and services for emerging mobile markets.”
“I’m honored to take on the leadership of Directed and carry on the incredible legacy built by Jim Minarik and Darrell Issa before him,” said Struble. “Directed has some of the most respected brands and leading technology in automotive electronics. The opportunity to take these great businesses forward and add additional growth drivers was incredibly attractive. The broader connected car space is exploding, and Directed will be a major participant. I’m also thrilled to be working closely with Kevin Duffy and his great team at Sound United under the broader DEI umbrella.”
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