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Zound Appoints Jeremy de Maillard As New CEO

Martin Axhamre, who has been acting CEO for the last 15 months, will take up the position of Deputy CEO alongside his role as CFO

Jeremy de Maillard, CEO, Zound Industries

Zound Industries recently welcomed Jeremy de Maillard as new Chief Executive Officer. de Maillard brings international leadership experience and a proven track record of building brands and growing businesses at global and iconic brands such as adidas, The North Face and Vans.

de Maillard is a strong and appreciated leader with a passion for connecting brands with consumers through an authentic brand purpose, innovative products and relevant consumer experiences in an ever changing, digitally driven and global market landscape.

Martin Axhamre, who has been acting CEO for the last 15 months, will take up the position of Deputy CEO alongside his role as CFO when Jeremy de Maillard joins.

“Jeremy de Maillard is the perfect leader for Zound going forward. He brings strong leadership and vast experience from lifestyle and innovation centred brands. I’m convinced Jeremy will offer the focus and drive crucial to Zound at this stage of the company’s development,” said Henri de Bodinat, Chairman of the Board, Zound Industries in a statement.

Jeremy will take up his new position at Zound on the 5th of October. Jeremy joins from adidas where he was Global Vice President for the Statement Business Unit, responsible for collaborations with Beyoncé / Ivy Park, Pharrell Williams, Prada, Palace and more, as well as the Y-3 brand and adidas Skateboarding. Prior to adidas, Jeremy spent ten years as an executive at VF Corporation, first as VP of Marketing for Vans and later as VP of Marketing and eCommerce for The North Face in EMEA.

“I’m honored to have been chosen by the Board and thrilled about the opportunity to lead the next chapter of Zound. The company has a great track-record of innovation, design, consumer centricity and a unique position in the industry with tremendous potential for growth”, said Jeremy de Maillard in a statement.

Zound has three main brand pillars: Marshall, a powerful and iconic global brand, with a unique musical heritage, Urbanears, Zound’s in-house brand, with its minimalist and fashion-led approach, and adidas headphones, one of the world’s biggest sports and lifestyle brands with huge potential in the category. Jeremy’s role will be to steer Zound’s brand portfolio toward optimal consumer relevance to make Zound the undisputed alternative and biggest challenger to the industry giants.

“The last few months have been tough for many companies, including Zound. But I’m proud about how everyone at Zound has pulled together to overcome the challenges. I’m looking forward to working with Jeremy to keep building on Zound’s success”, said Martin Axhamre, CFO and acting CEO, Zound Industries.

About Zound Industries International AB
Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has launched a wide range of iconic, award-winning products.

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