DMF Lighting has announced the promotion of Mike Libman to Sales Vice President, Custom Integrators. Libman steps into this new role from his previous position of DMF Lighting’s National Sales Director, and will be tasked with leading the company’s custom integration sales efforts across North America.
“We’re thrilled to have Mike step into this critical leadership role,” said Andrew Wakefield, Senior Vice President at DMF Lighting. “His commitment to understanding the needs of custom integrators, combined with his technical knowledge and visionary outlook, make him the ideal person to drive our efforts to continually enhance and expand our solutions. Mike’s promotion marks a significant step forward in our mission to deliver industry-leading lighting solutions that support both integrators and their clients
Libman’s career at DMF Lighting spans more than nine years, during which he has driven substantial growth across roles, from Regional Sales Manager to National Channel Sales Manager for the CEDIA space. His recent position as National Sales Director saw him develop strategies to empower integrators with versatile lighting solutions that elevate residential environments.
Libman’s experience spans various tech-driven roles, having previously held positions at companies such as Tealium, ACTIVE Network, and Meraki (Cisco Systems), where he helped solve complex data and networking challenges. His unique background and skillset, coupled with his dedication to environmentally responsible solutions, have positioned him as a versatile and motivated leader in the custom integration market.
“I’m honored to lead the next phase of DMF Lighting’s sales efforts and continue supporting our talented integrators,” Libman said. “My goal is to ensure that our partners have access to the best lighting solutions and tools, empowering them to transform spaces and exceed their clients’ expectations. I look forward to driving our vision and making our brand synonymous with quality and being our dealers’ number one partner.”
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