Magellan Stressing Driver Safety In New PNDs


Santa Clara, Calif. - Magellan plans September shipments of a step-up series of RoadMate portable navigation devices (PNDs) that include the company's first PNDs with a Bluetooth safe-texting feature.

The new models, due in September with displays of 4.3 inches and 5 inches, also expand the numbers of SKUs with a portrait-mode option and compatibility with optional wireless backup camera.

All five new models, priced at a suggested $159 to $199, feature optional portrait mode, joining one other model in the RoadMate line with that feature. Two of the new models feature backup camera capability, joining multiple car, RV and truck PNDs compatible with the camera. Two models are the company's first with Bluetooth Safe Texting.

Bluetooth Safe Texting lets drivers respond to a call with one of two pre-written text messages via Bluetooth-equipped cellphone. One message informs the caller that the recipient is driving and will call back later. The second message includes the vehicle's location and estimated time of arrival to its destination.

Portrait mode gives drivers the option of seeing expanded roadway details about what is ahead on the road, while the landscape option provides more details about the roadways around them. The latter is said to be more suitable for city driving.

The company's $149 wireless backup camera lets drivers see what is behind the vehicle when in reverse-mode.

The new RoadMate devices also feature Lifetime Traffic, Landmark Guidance, Traffic Camera Alerts, Junction View,, Magellan-exclusive OneTouch menu and AAA TourBook POI information.

The five new models join seven RoadMate models launched in May. All were the company's first with Landmark Guidance, Traffic Camera Alerts, Best Parking and Junction View. Their suggested retails ranged from $99 to $169 at launch.

The five new models include the $159 RoadMate 2240T-LM with 4.3-inch display, portrait mode and lifetime map updates. The RoadMate 2255T-LMB with 4.3-inch screen offers those features and adds Bluetooth Safe Texting. The RoadMate 5240T-LM features a 5-inch screen, lifetime map updates and portrait mode. The 5255T-LM features a 5-inch screen, lifetime maps, portrait mode and wireless backup camera compatibility. And the $169 5265T-LMB with 5-inch screen offers those functions and adds Bluetooth Safe Texting.

Additional features on all five models include Lifetime Traffic, Landmark Guidance, Traffic Camera Alerts, Junction View, and Magellan-exclusive OneTouch menu and AAA TourBook.

Landmark Guidance tells drivers to turn at familiar landmarks such as gas stations, stores or other large, easily-seen places instead of only by street name. Traffic Camera Alerts warn drivers about upcoming red light and speed cameras on their route. Junction View displays a realistic image of the road ahead and highway signs and shows drivers the correct lane to use to merge or exit. helps drivers locate parking garages and hours of operation. OneTouch enables drivers to bookmark and assign a button to favorite destinations or searches. The AAA TourBook includes descriptions and rating for restaurants, hotels and attractions.


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