Stamford, Conn. – Harman teamed up with concert pianist Lang Lang to launch a global marketing and brand awareness programs for the company’s consumer and professional audio products in the coming months.
Lang joins other global musicians serving as brand ambassadors for the company, including rock bands Maroon 5 and Linkin Park as well as musician and producer Quincy Jones. For the past three years, China's "King of Pop," Liu Huan, represented Harman as brand spokesperson in China.
Lang’s albums have entered the top classical charts and many pop charts around the world, Harman said. He has also headlined major concerts at well-known venues and has shared the stage with such artists from Placido Domingo to Metallica.