GE Appliances Announces Retirement of Robert Rogers, Names Steve Eddy Senior Vice President Of Sales

John Boyd and Dan Goldstein to take on new senior leadership positions in sales
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Robert Rogers retires after 33-years in the appliance business.

Robert Rogers retires after 33-years in the appliance business.

GE Appliances (GEA), a Haier company, announced the retirement of 33-year appliance veteran Robert Rogers today. Steve Eddy will replace Rogers immediately, reporting to Rick Hasselbeck, Chief Commercial Officer for the company.

“Robert’s inspirational leadership, commitment to customers and focus on developing his team helped us deliver the best years in our history and positioned us well for long-term growth. We wish him the best on his well-deserved retirement,” said Hasselbeck in a statement. “Steve’s 34 years of experience, his will to win and knowledge of our customers and the industry will help us continue our growth and solidify GEA as the leading appliance company in the United States.”

Steven Eddy, Vice President of Sales, GE Appliances, a Haier Company.

Steven Eddy, Vice President of Sales, GE Appliances, a Haier Company.

Steven Eddy - After completing his bachelor’s degree in business administration from Georgia State University, Eddy joined GE Appliances on the Area Sales Manager Training Program in Atlanta, Georgia. He held roles of increasing leadership responsibility in both Retail and Contract Sales, including Region Manager and Commercial Director, as well as an international assignment in Budapest, Hungary, as the General Manager, Marketing for GE Lighting’s Europe, Middle East and Africa operations. He also spent ten years growing the company’s business with Lowe’s.

In addition to Eddy’s promotion, GEA has named John Boyd the Vice President of Retail Sales and Dan Goldstein as Vice President of Contract Sales, ensuring a seamless transition both internally and externally. Boyd and Goldstein will report to Steve Eddy and will be members of the Commercial Staff and the GE Appliances Executive Council Leadership team.

John Boyd, Vice President of Retail Sales, GE Appliances, a Haier Company.

John Boyd, Vice President of Retail Sales, GE Appliances, a Haier Company.

Boyd has more than 24 years of GEA commercial experience in roles of increasing leadership scope, including Retail Region Manager and Commercial Director – Refrigeration. He has led the contract business since 2013. He is a data-driven leader with deep relationships in both channels. Boyd has a bachelor’s degree in finance from the University of Kentucky and a Master of Business Administration from Old Dominion University.

Dan Goldstein, Vice President of Contract Sales, GE Appliances, a Haier Company.

Dan Goldstein, Vice President of Contract Sales, GE Appliances, a Haier Company.

Goldstein is a GEA veteran with more than 21 years of diverse experience in key sales and marketing roles including Commercial Director – Refrigeration and Sales GM - National Accounts. He has held his most recent role as Executive Director for Groups & Independents since 2017. Goldstein is a growth-oriented commercial leader who looks at opportunities with a fresh approach and a relentless passion to win. He has a bachelor’s degree in management from Indiana University and a Master of Business Administration from the University of Louisville.

Today, GE appliances are in 50 percent of all U.S. homes, and since 2018, the company has announced a series of investments totaling more than $600 million in new product, manufacturing and distribution capabilities, creating more than 1,200 new U.S. jobs.

See also: GE Appliances Make $60M Investment To Start Water Heater Manufacturing

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