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CES 2021 Moves To An All-Digital Experience

Virtual event to take place January 11–14, 2021.

UPDATE Sept. 10, 2020: The dates to CES 2021 have changed. CES 2021 will now take place Monday, January 11 through Thursday, January 14, 2021. January 11 will provide exclusive media-only access. January 12-13 will be open to all registered attendees, featuring the exhibitor showcase and conference programming. January 14 will offer conference programming.

The Consumer Technology Association (CTA) has announced CES 2021 — January 11-14, 2021 — will be an all-digital experience connecting exhibitors, customers, thought leaders, and media from around the world. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.

TWICE will continue to keep our readers updated with coverage and news about the changes as we approach this historic CES Expo.

“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” says Gary Shapiro, president and CEO, CTA. “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”

CES 2021 will be a new immersive experience, where attendees will have a front-row seat to discover and see the latest technology. This highly personalized experience will bring a global event to the comfort and safety of your home or office.

For over 50 years, CES has been the global stage for innovation. CTA’s goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety. Members of the tech community thrive by coming together, sharing ideas and introducing products that will shape our future.

Mark your calendars for the first week in January and be on the lookout for more news about CES 2021. The CTA plans to return to Las Vegas for CES 2022, combining the best elements of a physical and digital show.

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Check out TWICE’s coverage of the 2020 CES Expo here.