Brian Dunn To Chair Warranty Biz

Former Best Buy CEO lends expertise to start-up
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Former Best Buy chief exec Brian Dunn will join extended-warranty start-up Upsie as chairman on June 1.

Minneapolis — Former Best Buy chief exec Brian Dunn will join extended-warranty start-up Upsie as chairman on June 1.

The company launched last November with a unique business model that offers discounted service plans through a mobile app. The plans are administered by New Leaf Service Contracts, which handles the repair process for customers.

Upsie announced the appointment on a company blog, which noted that Dunn’s 27 years of CE business experience and “entrepreneurial philosophies … will improve our leadership and ability to deliver world-class customer experiences.”

Dunn left Best Buy in 2012 for personal misconduct.

The company, based here, was founded by CEO Clarence Bethea, and claims more than 50,000 users and rising revenues within the first six months of operation.

Using the Upsie app, customers can receive coverage and pricing options by scanning the barcode of CE, majap, lawn care and other products. Users can also purchase a warranty, save receipts and access coverage information through the app.

At launch Upsie said its prices are 50 percent to 90 percent lower than plans sold by retailers and other direct sellers, depending on the product, and that its warranties can be purchased up to two months after buying an item.

The app is available on Google Play and the Apple App Store.

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