ProSource has announced the addition of SureBright as a new service partner, enabling U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift.
“I’m excited to introduce our partnership with SureBright to the ProSource membership,” said Sherry Dantonio, ProSource Vice President of Growth & Member Services. “Their extended warranty program is an innovative, turnkey solution that helps drive incremental profit while strengthening customer loyalty. This aligns perfectly with our commitment to delivering high-impact, business-forward services that support the growth of our members.”
SureBright’s plug-and-play platform embeds protection options natively in the checkout flow, unlocking a new stream of high-margin revenue while deepening customer trust. Additionally, SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size.
“ProSource is a recognized leader in the specialty retail space, and we’re honored to be selected as their extended warranty partner,” said Manish Chauhan, CEO of SureBright. “Strategic alliances like this are central to our mission—partnering with trusted organizations that are deeply invested in their members’ success. Together, we’re delivering innovative tools that drive revenue, strengthen customer relationships, and create long-term value.”
“This partnership is about more than just technology—it’s about shared values,” said Rick Albuck, Chief Growth Officer at SureBright. “ProSource members are known for delivering exceptional experiences, and we’re excited to help amplify that with a modern, easy-to-deploy warranty solution. I look forward to building strong relationships with the ProSource community and helping each member unlock new growth opportunities.”
Learn more at surebright.com.
About SureBright
SureBright makes it easy for merchants of any size to embed product protection directly into the customer journey. Merchants earn incremental revenue from every policy sold, while building trust with their customers, at zero spend or risk. We take care of everything: financial risk, claims, customer support, tech, and compliance—so you can focus on what matters most: growing your business. With a customer-first mindset, full-coverage plans, and advanced technology at our core, SureBright helps you deliver a seamless, delightful shopping experience—every time.
