Bringing nearly 25 years of industry experience, Gordon Isaac has been hired as the new National Director of Sales and Marketing for the Technology and Custom Install Channel at AVB Marketing.
"We are very excited to have Gordon on our team," said Brian Wattier, VP of Marketing at AVB Marketing in a statement. "He brings a wealth of knowledge around technology and the custom integration channel, which will be valuable to all of the members we support."
Tasked with supporting over 600 of the top custom integrators and custom retailers in the ProSource group, Isaac and his team will be working closely with ProSource to help provide website solutions and impactful marketing programs that enable members to grow their business and get the most out of their ProSource partnership.
"I'm very happy to be joining this talented group of marketing specialists,” said Isaac in regards to his new responsibilities. “I look forward to working with AVB Marketing and supporting the ProSource team, along with its members, helping this top tier of technology specialists grow their business."
Isaac has extensive experience having previously served as a store manager for Ultimate Electronics, then working for such manufacturers as Bose, Crestron, and Core Brands. He
Most recently he was the Director of Sales for AVAD, overseeing 20 branches and nearly 100 customer-facing employees. Isaac has also been recognized in 2016 and 2018 as a Top Talent under 40 by Technology Integrator magazine.
"I am pleased to be working with Gordon Isaac once again,” said Dave Workman, CEO and President of ProSource in a statement. “I've known Gordon for nearly 20 years, and we've worked together several times throughout his career. Gordon is going to do a great job with AVB Marketing and with supporting our ProSource members and our vendor partners as we help them to grow their business."