There’s no doubt that healthcare is a hot market in consumer technology. The show floors are filled with innovative ideas on technology that can lead to better — and longer — lives.
To help navigate through the many offerings here, Lesley Rohrbaugh, market research director for the Consumer Technology Association (CTA), presented a session this week called “What’s Hot in Health at CES 2019.” In it, she highlighted key product trends and some sample products in each, as well as revealed some of the research that CTA has done in the area.
The session was part of the Disruptive Innovations in Health Care conference series, in which attendees were able to earn CME credits, a very first for CES.
In terms of product trends, Rohrbaugh pointed to digital therapeutics, AI and automation, AR/VR, mobility, and remote patient monitoring, all represented by products at CES.
The CTA’s research showed that seniors are open to using technology to manage their health, with 54 percent in agreement. The study also showed that seniors are familiar with some healthcare technology, with 32 percent being “very familiar” with emergency response solutions.
Also revealed at the session was the CTA’s research into remote patient monitoring (RPM), to gauge the value of the technology to health professionals; map the current efforts to integrate RPM with healthcare services with a focus on funding and uptake; and to understand the consumer perspective.
The study found that 40 percent of consumers and 65 percent of healthcare professionals are aware of remote monitoring. For consumers, the main reason (51 percent) to use health technology is to better understand their own/family member conditions and workings of medications taken. Forty-nine percent of healthcare providers believe the technology has made health and fitness more accessible to their patients, and that these same patients are happy to share this data with their doctors.
Of course, as with any connected technology, security remains an issue, with 43 percent of primary care physicians and 24 percent of endocrinologists worried about how the patient-generated data is handled. On the consumer side, 43 percent are generally concerned about data privacy.
Even with concerns, there is still a great willingness to use health technology in the future, with 49 percent of consumers interested in using it to manage their health and 68 percent of health professionals wanting to use it to manage their patients’ health, CTA’s research showed.