New York — This proud city became a baseball battleground Tuesday between rival MLB leagues and LCD TV manufacturers during the final All-Star Game at the original Yankee Stadium.
As the top vote-getters in the National and American leagues fought toe-to-toe in a marathon extra-inning affair, executives from Sharp and Sony were engaged in their own contests promoting the Aquos and Bravia LCD TV brands, respectively, to baseball enthusiasts who could appreciate watching the nuances of the game in superior resolution — those who were sober, that is.
The Sharp team set the stage for the evening at the beginning of the week by kicking off a national brand campaign anchored to All-Star Game week. As the official HDTV sponsor of Major League Baseball, the company blanketed the city with various promotions and All-Star-connected venues, including Webster Hall, which served as the company’s mission control for the evening.
The facility was decked out in MLB gear and Aquos LCD TV sets. The company even brought in the heavyweights, from New York Yankee legend Bucky Dent and current pitching ace Joba Chamberlain, to Sharp’s power hitters including Bob Scaglione and Judah Zeigler.
Sony, which for several years has used its Bravia trademark as a major sponsor of a number of MLB stadiums, including Yankee Stadium (old and new), decided to get up close and personal, bringing guests to the Midtown pre-game reception to meet Yankee legend and current San Diego resident (home of Sony’s HQ) Graig Nettles (also a former Padre).
From there, the festivities moved on to the Stadium to witness the game (and the ample Bravia HDNA campaign signage) in all their glory.