news Brand Value Can Be More Critical Than Price In Closing The Sale By William Matthies Published: June 22, 2010
news Marketing Matters: Retailers Respond To The Call For A New Independent By William Matthies Published: March 23, 2010
News The Brand Aura ‘Wave’: Will You Ride It Or Be Swept Away? By William Matthies Published: June 15, 2009
news New Content Options Require New Thinking To Reach New Consumers By William Matthies Published: January 8, 2009
news Paradigm Shifts: Catching the Next Wave, Or Turning Your Back On A Tsunami By William Matthies Published: December 1, 2008
news Listen And Learn: Become A Better Manager By Learning From Others’ Mistakes By William Matthies Published: November 3, 2008
news You Are Now Entering Another Dimension, Not Of Space But Of Dime By William Matthies Published: September 15, 2008
news It’s Time For Manufacturers To Redirect Retail-Marketing Funds By William Matthies Published: June 16, 2008
news Lessons Learned From The Billy Mays School Of Late-Night Retailing By William Matthies Published: May 5, 2008
news CE Retailing: Taking It Back To The Dawn Of Creation By William Matthies Published: March 24, 2008
news Look What’s Happening Out In The Streets, Got A Revolution By William Matthies Published: November 5, 2007
news Consumer Electronics Technology: The Best Kept Secrets By William Matthies Published: October 22, 2007
news Wagon Wheel Merchandising: Retailing Lessons From The Old West By William Matthies Published: September 3, 2007
news We Do What We Do Because The Music (And Video) Matters By William Matthies Published: April 9, 2007
news A Not-So-Radical Alternative To Co-Op And Promotional Funding By William Matthies Published: January 8, 2007
news Time For A Change: An Action Plan To Save The CE Biz From Itself By William Matthies Published: December 4, 2006
news Mobile Audio Merchandising Displays Are Stuck In Neutral By William Matthies Published: September 4, 2006
news Brand Perception — And Purchase Intention — Varies By Age By William Matthies Published: March 21, 2005
news Sales Floor Staffs Hold Sway Over Brand Selection By William Matthies Published: November 8, 2004
news In Retailing, As In Life, Nothing Lasts Forever By William Matthies Published: September 6, 2004
news The Dark Side Of Digital: Managing The Dissatisfaction By William Matthies Published: March 12, 2001
news The Downturn In Dot-Com Can Present New Hiring Opportunities By William Matthies Published: January 6, 2001
