Skyworth has announced the selection of Canadian technology distributor Firstech as Skyworth’s master distributor in Canada. As master distributor, Firstech will manage inventory, logistics, and sales operations for Skyworth products throughout Canada, while also leading trade and consumer marketing programs, channel development, and dealer outreach.
The Skyworth partnership marks a significant expansion for the company into the home entertainment category, and gives Canadian retailers and installers the opportunity to work with a familiar, trusted team as they add premium outdoor and indoor Art TV solutions to their offerings.
“Expanding into Canada is a priority for us, and we wanted a distributor with the team and relationships already in place,” said Michael Gleason, director of sales, Skyworth USA. “Firstech has built exactly that over the past 20 years. Together, we can provide Canadian custom integrators with high-performance, high-value outdoor, and design-forward Art TVs.”
Primarily a 12-volt distributor until now, Firstech Canada will oversee all distribution and marketing activities for Skyworth in Canada, with a focus on the brand’s Lifestyle TV line, including the Clarus Outdoor line, Canvas Art and Canvas Elite Art TVs, and Companion Portable models. At launch, Firstech has positioned four development managers to support integrators seeking Skyworth’s products, with one in each of Canada’s four regions.
According to Sack, the addition of Skyworth to the company’s ranks signifies Firstech’s intention to serve the Canadian CI market, and hints at additional product categories throughout the year in the lead-up to CEDIA Expo.
“Skyworth’s Lifestyle line gives Canadian dealers something genuinely different to sell — premium TVs designed for the way people live, indoors and out,” said Bryan Sack, president at Firstech. “We’ve spent 20 years earning trust with retailers and installers across the country, and we’re putting that full team behind this launch.”
To learn more about Skyworth and its product lineup, Firstech Canada will host a webinar on Tuesday, May 12, at 9:00 AM PST and 12:00 PM PST.
Canadian integrators can now browse and shop the full lineup of Skyworth displays directly through Firstech Canada’s: https://www.myfirstech.ca/skyworth.
To become a dealer, apply for an account to access Skyworth and Firstech’s full portfolio of solutions at https://www.myfirstech.ca/new-accounts.
See also: PowerHouse Alliance Adds AV Plus In Southern California, Nevada
