New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Home >> Video >> Tv >> Success Story Sony 40 Kdlv40xbr1 Widescreen Lcd Tv >> SUCCESS STORY: Sony 40'' KDLV40XBR1 Widescreen LCD TV
Less than a year since the christening of the high-performance BRAVIA LCD TV series, Sony has risen to the top of the large-screen LCD market, and one model in particular — the 40W-inch KDL-V40XBR1 — stood as the single best-selling large-screen LCD in the industry over the last 12 months. The KDL-V40XBR1, which launched in September 2005 at a $3,500 suggested retail, helped set the stage for the BRAVIA sub-brand, accounting for 28.7 percent of market sales for LCD TVs measuring 36 inches and larger. All models in the same iteration of the XBR series as the KDL-V40XBR1 (forthcoming 2006 models are 1,080p capable) featured 1,366 by 768 pixel resolution, and were among the first Sony models to employ Sony's advanced Wide Color Gamut-Cold Cathode Florescent Light (WCG-CCFL) back-lighting system to produce purer white light for a wider and more accurate color range. The KDL-V40XBR1 also features Sony's Super Patterned Vertical Alignment technology for a wider viewing angle and faster response time. This is combined with Sony's WEGA Engine System to produce high contrast levels and enriched picture detail.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.