New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Wal-Mart has provided further details on its recent CE upgrades (see TWICE, June 2, p. 6).
Among the changes:
a new display center for computers with an expanded selection of accessories and ink, along with clear signage and improved shelf talkers that qualify intended usage, i.e. home, school, entertainment;
the introduction of touchscreen displays within the GPS sections of some stores; and
an increased selection of digital photo frames and lower prices on high-res digital cameras and prints.
To help promote the Blu-ray Disc format, Wal-Mart hit a $298 price point on a Magnavox player, offered a $100 gift card with the purchase of any player, and sold select Blu-ray titles for $15 within a new dedicated section. The discounter also added 58 percent more 1080p TVs.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.