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Video Name Tag Gets Lots Of CES Buzz

1/24/2011 12:01:00 AM Eastern
LAS VEGAS — One of the biggest head turners at the recent International CES was not a mammoth flatscreen TV or new eye-popping larger-than-life 3D picture. It was a 2.8-inch OLED screen positioned as a “Video Name Tag.”

Recom Group, based in San Dimas, Calif., had people walking the show floors wearing the tiny video screens like campaign buttons, displaying anything from their favorite rap videos to promotional announcements.

First developed as B to B marketing tools for a variety of professional applications, the Video Name Tags are now branching out to consumer applications.

Each screen sells for a $198 suggested retail ($149 as a CES special) and comes with software, a magnetic fastener to attach the screen on clothing, a lanyard and an AC adapter.

Recom Group is also offering a variety of optional accessory holders to turn the screens into electronic jewelry including wrist bands, “bling” (a broach) and a belt buckle. Accessory items have retail prices starting at around $79.

Company representatives were even walking the show floors with a top hat equipped with 16 Video Name Tag screens.

Each Video Name Tag features a 2.8-inch (340 by 280-pixel) screen, with 2GB of internal storage, USB input and a rechargeable lithium-ion battery capable of powering the screen up to 23 hours, per charge.

Rob Norden, Recom Group president, said the company is now selling Video Name Tags through online e-commerce partners, including Amazon.com and Newegg.com, and is soliciting sales with brickand- mortar dealers during the show.

Norden said the products instantly caught on with showgoers, even drawing raves from rapper 50 Cent.

“We use a gorgeous OLED screen, not an LCD screen, so you can see it a mile away,” Norden said. “I’ve had people who are sports fans coming up to me, saying, ‘Oh, I’ve got to put my team on this.’ It’s the kind of thing that when people see it, they flip over it.”
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