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Sony Nabs Top Market Share Positions

11/21/2005 02:00:00 AM Eastern

Sony continued to make major market-share gains in retail shelf space for its new BRAVIA line in October, according to findings released by market research firm CurrentAnalysis.

The market research firm issued a scorecard (as of Oct. 15) of retail shelf space by brand, which showed Sony in the top market share position in both the LCD TV and rear-projection TV categories.

According to the study, Sony, which had launched its BRAVIA LCD line several weeks earlier, had 18.41 percent share of retail shelf space for the category, while Sharp, the previous long-time category leader, came in at 16.63 percent, followed by Magnavox at 11.25 percent, Samsung at 10.05 percent and Toshiba at 6.14 percent.

Sony also dominated shelf space in the rear-projection TV category with 22.07 percent share, followed by Samsung at 21.81 percent, Mitsubishi at 12.22 percent, Hitachi at 10.96 percent and Toshiba at 10.46 percent.

Panasonic continued its dominance in the plasma category, garnering 17.30 percent share of retail shelf space, followed by Samsung at 12.96 percent, Hitachi at 12.42 percent, Sony at 8.03 percent and Toshiba at 7.64 percent.