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Coby Cuts Snapp Prices During 20th Anniversary

7/18/2011 12:01:00 AM Eastern
LAKE SUCCESS, N.Y. – In part to celebrate its 20th Anniversary, Coby Electronics has lowered the price on four diminutive Snapp pocket video cameras.

New suggested retail pricing on the Coby Snapp video camera models is as follows: $20 on the 3002, $30 on the 3002, $40 on the 4505 and $50 on the 5002.

Original prices on the series ranged from $40 to $100, the company said.

Coby has made significant gains in CE distribution this year, with the brand reaching the top 10 LCD TV unit volume suppliers several times since January, and in May it ranked in the top 5 in unit sales for MP3 players (including Apple), noted Michael Paladino, Coby Electronics senior marketing manager.

Coby is hoping the price move on the Snapp pocket video cameras helps it capture market share being relinquished by Flip, following parent Cisco’s decision to drop the category earlier this year, citing difficult profit opportunities and growing competition other video camera vendors and camera equipped smartphone suppliers.

Coby’s Snapp cameras ship pre-installed with muvee automatic video-editing software.

Snapp CAM3002 is billed as a stylish “mini” video camera designed with beginners in mind. It features a 1.8-inch LCD viewfinder, flip-out side-screen, photo capture and a 4x digital zoom. It is powered by two AA batteries.

The Snapp CAM4002 is a swivel camcorder featuring a more traditional video camera design in a pocket-sized configuration. It includes a 2.4-inch LCD, a front-flip screen that rotates, photo capture and 4x digital zoom.

It is powered by three AAA batteries.

The Coby Snapp CAM5002 is an HD camcorder with 2-inch LCD electronic viewfinder, 720p HD resolution, integrated rechargeable battery, photo capture, integrated speaker, and HDMI and composite video output.

The Snapp CAM4505 is a bar-style unit with a 2-inch screen, internal memory and expandable SD/SDHC card slot, and twohour rechargeable battery. It also takes 1.3-megapixel still pictures and doubles as a webcam.
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