Benton Harbor, Mich. -Whirlpool launches today its second
annual Great American Road Trip, which will provide thousands of sales
associates with face-to-face product training on the latest appliance
innovations, in part to mark its 100th anniversary.
The 50-city tour highlighting the Whirlpool, Maytag and
KitchenAid brands, starts today in
Sacramento, Calif. and Milwaukee, Wisc. and will end Nov. 11, 2011 - Whirlpool's
"With this being our 100th year, we've planned an
even more exciting and ambitious tour," said Liz Okon, sales training
development manager at Whirlpool Corporation. "Our goal is to arm U.S. sales
professionals with the latest appliance information needed to help their
customers create beautiful, functional and efficient kitchen and laundry spaces.
And, the timing of the tour will help attendees prepare for the upcoming
Course content, led by product experts, is geared towards
sales teams of independent retailers, larger retail accounts, distributors,
showroom consultants and designers, and home improvement stores. Sessions will
be broken out into various segments in order to deliver customized training to
each specific audience, the company said.
During each session, one attendee will win a new Whirlpool microwave.
Additionally, all attendees will be entered to win a grand prize of either a Maytag
Maxima Laundry Pair or Maytag High Performance Kitchen Suite.
For more information about the Whirlpool Corporation Great
American Road Trip, or to find out training event locations, retailers can
contact local account representatives or visit whirlpoolontour.com.