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Troetti Leaves Sharp As Tanimoto Steps In

2/22/2010 01:02:00 PM Eastern

Mahwah, N.J. - Michael Troetti has stepped down as president of Sharp Electronics' U.S. marketing
company division and has been replaced by Takahiko Tanimoto, from Japan.

left the company "to
pursue other interests,"
the company said in a brief announcement Monday.

Despite Sharp's global strengths as a manufacturer of advanced LCD TV
panels, it encountered a difficult year in the U.S. in 2009, as crippling
exchange rates, the sustained recession and aggressive price competition
continued to take its toll.

Tanimoto joined SEC as a senior executive VP from Sharp Corporation of Osaka, Japan in
November 2009, with executive responsibility of SEC's finished product groups
will assume operating responsibility for SEMCA.

Tanimoto will continue to report directly to Doug Koshima, CEO and chairman
of SEC.

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