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TiVo Adds Another Ratings Client

6/19/2007 09:19:00 AM Eastern

Alviso, Calif. — TiVo said Media Performance Monitor America (MPMA) became the latest TV ratings tracking firm to subscribe to its Stop||Watch ratings service for its DVRs.

The media-performance-tracking firm said it will use the Stop||Watch ratings data to further enhance its monitoring capacities with the aim of maximizing advertising investment returns for its clients.

The Stop||Watch ratings provide a comprehensive collection of TV audience data, granting MPMA greater insight into the viewing behavior of today's TV audiences.

Through detailed analysis of viewers' commercial-watching patterns, MPMA, as a firm working exclusively with advertisers, will have a unique perspective into delivering ideal return-on-investment (ROI) solutions to clients, the company stated.