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Tablet, Smartphone, E-Reader Adoption Rising: Survey

5/20/2011 03:22:22 PM Eastern

New York - The number
of consumers using smartphones, tablets, e-readers, and netbooks continued to
rise in the first quarter compared to the year-ago period, a Nielsen Company survey of 12,000 consumers
found.

 Nielsen also found that e-reader users are
more likely than tablet or smartphone users to use their device in bed, while
users of smartphones and tablets are more likely to
use those devices while watching TV.

 In tracking the adoption rate of mobile
devices, Nielsen said the number of consumers using smartphones hit 36 percent
in the first quarter of this year compared to 23 percent in the year-ago
quarter. The number of people using tablets rose to 4.8
percent from a year-ago 2.9 percent, and the number using e-readers rose to 9
percent from a year-ago 3 percent.

 The netbook percentage rose to 8.2 percent
from a year-ago 5.8 percent.

In the survey,
Nielsen found that the penetration of portable media players (PMPs and MP3
players) slipped, though only slightly, to 13 percent from a year-ago 14
percent, likely because of the swift uptake in A/V-storing smartphones.

In surveying consumers about where
they use their devices
, how they its dveice-usage other findings, Nielsen
said 70 percent of tablet owners and 68 percent of smartphone owners say they
use their devices while watching television. Only 35 percent of eReader owners
do so. In addition, 61 percent of eReader owners use their device in bed, while
57 percent of tablet owners and 51 percent of smartphone owners do so.

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