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T-Mobile Phones Head To Family Dollar

8/16/2011 11:12:50 AM Eastern
Bellevue, Wash. - T-Mobile continued to expand distribution of its prepaid handsets following the announcement that it will part ways with RadioShack.

The carrier began offering its first prepaid handset through Family Dollar stores following its launch of a prepaid handset for the first time through 7-Eleven convenience stores. Both distribution announcements followed the recent announcement that T-Mobile willexit RadioShack on Sept. 14.

In the Family Dollar and 7-Eleven chains, T-Mobile previously sold its prepaid service cards but not prepaid handsets.

Last week, T-Mobile began offering the $30 prepaid LG-made GS170 phone through more than 6,000 7-Eleven stores nationwide.

Today, Family Dollar announced that the $30 LG GS170 is available in almost 6,000 Family Dollar stores, where T-Mobile's products and other wireless offerings will be displayed in new endcap displays placed in front of each store. In-store promotions and marketing collateral will help customers locate and learn more about the T-Mobile phone and services, the retailer said.

"We have had a great relationship with T-Mobile since 2003 and believe that this partnership has been a key factor in Family Dollar becoming one of the nation's largest national retailers of mobile airtime," said Family Dollar divisional VP Bob Giles. He said the chain is "very excited to take our partnership to the next level and begin selling the company's devices as well."

 Phone invoicing, shipping and supply functions, and other fulfillment needs will be handled through Brightstar, the chain noted.
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