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T-Mobile Expands 7-Eleven Partnership

8/02/2011 12:45:24 PM Eastern
Bellevue, Wash. - T-Mobile will exit RadioShack on Sept. 14, but it has begun selling a handset for the first time through 7-Eleven convenience stores.

The convenience-store chain had previously offered only T-Mobile prepaid cards, which it launched in 2002.

Starting yesterday, T-Mobile began offering the prepaid LG-made GS170 phone through more than 6,000 7-Eleven stores nationwide. The 3G phone is priced at $29.99.

With the launch, 7-Eleven said it is expanding its prepaid-phone selection. The Dallas-based chain entered the cellular market in 1994, when it began selling prepaid cards.

"We were one of the first in our industry to offer prepaid phone service," said Jesus Delgado-Jenkins, 7-Eleven's SVP of merchandising, marketing and logistics.

T-Mobile and 7-Eleven are offering a limited-time promotion through August in which the phone's price will be cut in half with the purchase of a $50 airtime card at 7-Eleven stores.

The GS170 features VGA camera, MP3 ringtone capability, Bluetooth 2.1, text and picture messaging capability, and email support.

7-Eleven operates, franchises or licenses more than 8,800 7-Eleven stores in North America.
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