twice connect

T-Mobile Expands 7-Eleven Partnership

8/02/2011 12:45:24 PM Eastern

Wash. - T-Mobile will exit RadioShack on Sept. 14, but it has begun selling a handset for the first time through
7-Eleven convenience stores.

convenience-store chain had previously offered only T-Mobile prepaid cards,
which it launched in 2002.

yesterday, T-Mobile began offering the prepaid LG-made GS170 phone through more than 6,000 7-Eleven stores nationwide. The 3G phone is
priced at $29.99.

With the launch, 7-Eleven said it is
expanding its prepaid-phone selection. The Dallas-based chain entered the
cellular market in 1994, when it began selling prepaid cards.

"We were one of the first in our
industry to offer prepaid phone service," said Jesus Delgado-Jenkins,
7-Eleven's SVP of merchandising,
marketing and logistics.

T-Mobile and 7-Eleven are offering a limited-time promotion through August in which the phone's price will be cut in half with the purchase of a $50 airtime card at 7-Eleven stores.

The GS170
features VGA camera, MP3 ringtone capability, Bluetooth 2.1, text and picture messaging
capability, and email support.

7-Eleven operates, franchises or
licenses more than 8,800 7-Eleven stores in North America.

Want to read more stories like this?
Get our Free Newsletter Here!

Curated By Logo