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Study Finds Keen e-Reader Interest

9/29/2009 04:20:13 PM Eastern

Sunnyvale, Calif. -
Retrevo, a consumer electronics shopping
Web site, said a recent study of online users found that one-fifth expect to
purchase an electronic book reader this year.

The site said 21
percent of respondents intend to buy an e-reader in 2009, a more significant
percentage than those planning to buy an MP3 player.

More specifically,
26 percent of male respondents plan to buy an e-reader and 17 percent of female
respondents plan to purchase one this year.

Survey respondents
were 771 online users who were generally randomly picked.

Customers said
they favored Amazon's Kindle over a Sony reader by a 2-to-1 margin.

Most of the
interest in e-readers is in the 25- to 34-year-old age group, where 40 percent
expect to buy an e-reader this year.  The
figure falls to 29 percent in the "under 25" age group, and to 22 percent in the
35-44 year old age bracket. For the "45 and older" group, only 10 percent said
they planned to buy an e-reader this year.

The most interest
in e-readers also came from the Northeast, followed by the West and was
strongest in the $100,000 to $200,000 annual income level.


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