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Sony Takes Dew Tour Sponsorship

6/15/2010 12:34:49 PM Eastern

San Diego - Sony said Monday it has signed on as a sponsor of the
2010 Dew Tour, a series of
five events throughout the year featuring skateboard, BMX and freestyle motocross
competitions.

The events begin later this month with the Skate Open, ISF
Skateboarding World Championships in Boston, and culminate in October with the
Dew Tour Championships in Las Vegas.

Each event will feature "Innov8 Park" -- three separate Sony tents inviting fans to "See It, Hear It,
Play It & Share It Here First." 

The tents will give Sony the chance to showcase a variety of new
products, while hosting appearances and signings by competing athletes.

Sony said the products to be featured at the events will include
the following:

  • PIIQ Headphones -- featuring the stylish headphone line plus
    onsite product giveaways and listening stations with playlists custom-created
    by Dew Tour athlete. The line offers five styles, including Marqii Premium Cans
    ($99.99), Giiq Over-Ear Cups ($49.99), Triqii Over-Beanie Phones ($29.99), Qlasp
    Lobe Clip ear buds ($24.99), and          
    Exhale Big Bass buds ($14.99);

  • TRIK iPod/iPhone Dock Speaker System ($130);

  • Sony Bloggie Cameras, $170; and

  • PlayStation Move motion
    controller and 3D gaming;

The Dew Tour Event Schedule is as follows: June 25-26: Boston,
Skate Open, ISF Skateboarding World Championships; July 23-24, Chicago,  Nike 6.0 BMX Open;            Aug. 12-15, Portland, Ore., Wendy's
Invitational; Sept. 16-19 Salt Lake City, 
Toyota Challenge; and Oct. 14-17, Las Vegas, Dew Tour Championships.