- Sony is expanding its selection of DVD-equipped shelf systems with embedded
LCD screen and iPod dock, and it's launching its highest-power iPod speaker
system to date.
The single-chassis iPod/iPhone-certified speaker system, the Trik,
looks like a skateboard; features 75 watts RMS of total amplification; and, at
an expected everyday $130, delivers more power output than any other speaker
dock at the price point, said Mike Kahn, director of Sony's mobile and shelf
business units. Sony's other dedicated iPod speakers systems, excluding iPod-docking
shelf systems, are rated from 20 watts to 40 watts, he noted.
The 28-inch-wide, 6-inch-tall Trik, shipping at the end of March,
looks like a skateboard turned on its side with wheels facing the listener,
Kahn said. Four skins, each with different artwork, are included in the box to
customize the Trik's look. Sony also partnered with SkinIt, the maker of skins for mobile and
portable devices, for a fifth free skin, which users select online for
In three-piece shelf systems, the first-half lineup will include
two models with DVD playback, LCD screen and integrated iPod/iPhone-certified
dock. In the previous lineup, Sony offered one DVD/LCD-equipped shelf system,
whose dock lacked iPhone certification.
One of the two new models, called the Sleek, ships in early
summer at an expected everyday $499. It features 100-watt output, AM/FM tuner,
CD/DVD player, and 9-inch color LCD screen to view DVD video as well as
iPod/iPhone-stored video. It features a Scandinavian-style design and
capacitive touch switches on a wet-glass-look front panel.
The other new model, shipping in the spring at an expected
everyday $499, comes with 7-inch LCD screen, slightly less wattage and a more
traditional look. Additional details were unavailable.
Other new shelf systems are planned for a second-half launch,