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Sony Adding Three 3D Bravia TVs To Line

8/30/2010 12:01:00 AM Eastern

New York — Sony took wraps off of three
Bravia 1080p LCD TVs with 3D capability, here,
last Thursday.

The new NX810 TV series features models in
the 60-inch ($4,700 suggested retail price), 55-
inch ($3,700) and 46-inch ($2,700) screen sizes,
replacing the NX800 line from last year and
joining the HX800 3D TV line introduced earlier
this year.

This year’s iterations add what Sony is calling
“Dynamic LED Edge Lighting.” The system employs
an expanded number of edge-lit LED zones
projecting light from the left and right sides of the
screen, and adds local dimming technology to
adjust the brightness of each of the zones and is
said to improve black-level performance.

The new NX810 models ship in September.
Other features in the sets include a monolithic
design, MotionflowPRO 240Hz smooth-motion
technology, Bravia Internet Video with built-in Wi-
Fi and widgets, and an ambient light sensor to
automatically adjust the picture in changing room
conditions.

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