Los Angeles — Sabrina Caldero has joined D-Box Technologies as sales director/specialty retail, a new position.
Her primary responsibility will be to establish a solid foundation of specialty retailers throughout the U.S. market for the D-Box line of high-technology motion systems for the entertainment industry.
During her previous tenure with surround-sound company DTS, Caldero was directly responsible for numerous marketing activities, ranging from trade shows and Web site development to strategic partner promotions, whereby she originated and maintained successful manufacturer and retailer relationships via targeted communications and customer care campaigns.
“D-Box Motion Code dramatically enhances the home theater experience, and we are dedicated to efficiently servicing the consumer demand in the U.S. market,” said Michel Paquette, sales VP.
Following DTS, Caldero was marketing director and sponsorship sales for Landmark Theaters, and designed and implemented strategic national partnerships with Ford Motor Company, Stella Artois, Samsung Electronics and HBO. She also developed, produced and executed in-theater promotions with national partners, and was responsible for the tactical execution of various marketing promotions and sponsorship sales.