Jenkintown, Pa. - The Mission
speaker brand will return to the U.S. through startup importer Mission USA, which is owned here by
a local retailer.
plans to relaunch the brand at International CES, where it will show current
and new products and select reps, distributors and retailers. The brand offers
a broad line of mid- to high-end in-room speakers, including compact, bookshelf
and floorstanding models along with powered subwoofers and home-theater speaker
packages. The brand offers "good performance and value for the dollar," said
Michael Leshner, Mission USA's
The company will exhibit at the Venetian Hotel, suite 30-232.
The Mission brand left the U.S. market about four to five
years ago, returned about two years ago through an importer, then left the
market again about a year ago, Leshner said.
For five years ending in 2002, Denon marketed Mission speakers in
the U.S., after which Mission resumed marketing
for awhile. China-based IAG Group
purchased Mission in 2005 and added it to its
stable of U.K.
audio brands, including Wharfedale, Quad, AudioLabs and Castle Acoustics home
audio brands. IAG also markets professional audio and lighting equipment.