twice connect
careers

MCV Unveils Dyle Mobile DTV Brand

7/19/2011 12:27:09 PM Eastern

In a move that will be important for the marketing of mobile digital TV services
and mobile DTV capable devices, the broadcaster-backed Mobile Content Venture
(MCV) has announced that it will be using "Dyle" as its consumer brand for the
launch of mobile DTV services next fall.

The Dyle logo and brand will
also be appearing on consumer devices to certify that it is capable of receiving
the national mobile content service being developed by MCV, a joint venture that
is made up of Fox, Ion Television and NBC and by the 12 major groups of
broadcast stations that make up the Pearl Group.

For the complete story please visit Broadcasting and Cable.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in