twice connect
careers

Majaps Enjoy Double-Digit Dec. Growth

1/21/2002 02:00:00 AM Eastern


Despite the continuing recession, the aftershock of Sept. 11, and a tepid holiday selling period, factory shipments of white goods continued their season-long climb in December.

According the Association of Home Appliance Manufacturers (AHAM), unit volume of all major appliances rose 13.3 last month to 6.37 million products.

Leading the pack — and perhaps reflecting consumers' renewed emphasis on home and hearth — was the cooking category, which soared 34.5 percent to 2.56 million units. Fueling category growth were microwave ovens, which rocketed 53.8 percent to 1.65 million units, followed by built-in electric ranges, shipments of which grew 15.9 percent.

Also hitting it out of the ballpark was food preservation, where a 45 percent hike in freezer shipments and an 11.5 percent rise in refrigerator sales helped boost the segment 17.7 percent over the prior-year period to 1.09 million units in total.

Not all was rosy in white goods however. Taking it on the chin was home laundry, down 3.3 percent as automatic washer sales stalled — falling 4.9 percent —and dryer shipments declined 1.4 percent.

Also suffering through the holiday season was the home comfort category, which plummeted 42.8 percent to 93 million units as a result of a 108.1 percent plunge in dehumidifier shipments.

Industry Shipments Of Major Appliances*

(In Thousands Of Units)

Product 2001 December 2000 December % Chg. 2001 12 mos. 2000 12 mos. % Chg.
ALL MAJOR APPLIANCES 6,369.3 5,621.0 13.3 64,602.7 64,997.9 -0.6
COOKING - TOTAL 2,561.1 1,904.1 34.5 21,547.9 20,845.5 3.4
ELECTRIC RANGES - TOTAL 556.8 506 10.1 5,066.5 5,025.7 0.8
Freestanding 420.5 384.3 9.4 3,842.1 3,826.1 0.4
Built-In 82.7 73.3 12.8 726.4 705.9 2.9
Surface Cooking Units 53.7 48.3 11.1 498.1 493.7 0.9
GAS RANGES - TOTAL 350.6 323.2 8.5 3,035.4 3,176.3 -4.4
Free Standing 301 278.1 8.2 2,580.1 2,729.1 -5.5
Built-In 8.8 7.6 15.9 71.5 69.9 2.2
Surface Cooking Units 40.8 37.5 8.9 383.8 377.3 1.7
MICROWAVE OVENS 1,653.7 1,075.0 53.8 13,445.9 12,643.6 6.4
HOME LAUNDRY - TOTAL 1,408.6 1,456.5 -3.3 13,862.9 14,069.5 -1.5
AUTOMATIC WASHERS 735.1 773.2 -4.9 7,361.9 7,495.0 -1.8
DRYERS - TOTAL 673.5 683.3 -1.4 6,501.1 6,574.5 -1.1
Electric 521.9 532 -1.9 5,116.6 5,094.7 0.4
Gas 151.6 151.4 0.2 1,384.5 1,479.8 -6.4
KITCHEN CLEAN UP - TOTAL 1,212.8 1,168.8 3.8 11,291.2 11,430.9 -1.2
DISPOSERS 584.3 565.5 3.3 5,546.7 5,485.0 1.1
DISHWASHERS - TOTAL 616.5 590 4.5 5,627.4 5,827.7 -3.4
Built-In 594.8 570.1 4.3 5,478.0 5,663.3 -3.3
Portable 21.7 19.9 9.4 149.4 164.4 -9.2
COMPACTORS 12 13.3 -10.2 117.1 118.2 -0.9
FOOD PRESERVATION - TOTAL 1,093.7 928.9 17.7 11,519.9 11,180.1 3.0
REFRIGERATORS 842.4 755.7 11.5 9,305.4 9,216.6 1.0
FREEZERS - TOTAL 251.3 173.2 45.0 2,214.4 1,963.5 12.8
Chest 145.2 94.7 53.4 1,284.8 1,075.5 19.5
Upright 106 78.5 35.0 929.7 888 4.7
HOME COMFORT - TOTAL 93 162.6 -42.8 6,380.8 7,471.8 -14.6
ROOM AIR CONDITIONERS 94.2 148.4 -36.5 5,575.1 6,496.4 -14.2
DEHUMIDIFIERS -1.2 14.3 -108.1 805.7 975.4 -17.4
AHAM 6*** 3,931.8 3,718.7 5.7 38,230.2 38,408.4 -0.5
*Domestic shipments only. Includes U.S. produced and imported products.

** AHAM 6 includes: Washer, Dryers, Dishwashers, Refrigerator, Freezers, and Free-Standing and Built-In Ranges.

Source: AHAM ©TWICE 2001


PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in