Calif. - Although Internet-connected devices in the living room have
proliferated to more than half of U.S. consumers, they remain underutilized for
TV and movie entertainment.
That is according
to Interpret, an entertainment, media and technology market research firm that recently
released two reports: "The State of Internet-Connected Living Rooms" and
"Streaming Music: Will It Replace the CD and MP3?"
In the "Living Rooms" report, according to Interpret's New
Media Measure syndicated study, only 22 percent of those who own a gaming
console connected to the Internet have used it to stream a movie or TV show,
and among owners of set-top boxes such as Apple TV or Roku, that number is even
lower (18 percent).
The "Streaming Music" report discusses the impact that
streaming and the Cloud are having on the music industry and whether these
services are making the most out of optimizing their business opportunities.
New Media Measure indicates that streaming music only accounts for 16 percent
of the time consumers listen to music, suggesting streaming and Cloud services
need to demonstrate more value to convert listeners to paid subscribers or to
benefit from advertising.
information about these reports, click here.