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HES Pairs With PARA For Spring Summit

2/01/2010 09:19:00 AM Eastern

Dallas - Home Entertainment Source (HES), the
$1.8 billion A/V buying group, will team up again with the Professional Audio
Video Retailers Association (PARA) on a series of educational workshops to be
presented at HES's spring summit in March.

Keynoters will include SpeakerCraft
CEO Jeremy Burkhardt and former Whole Foods and Starbucks marketing strategist John

HES will hold its spring summit in tandem
with its parent organization, Brand Source, at the Hilton Anatole Hotel, here, March
27-30. Registration is now open, and members who sign up before Feb. 19 are eligible
for an early bird discount.

"This year's educational sessions
will give members insight to critical business issues and also present the
group with new business opportunities that will help position them for the next
decade," said HES executive VP Jim Ristow.

The not-for-profit HES provides its
approximately 500 members and affiliated PRO Group dealers with specialized
pricing, merchandising allowances and rebate programs, while leveraging the
size of Brand Source to provide a wide array of general business services.

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