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HD Radio Launching New Features

10/04/2010 12:01:00 AM Eastern

COLUMBIA, MD. — The first HD Radio
tuner to incorporate live pause,
data bookmarking and an Artist Experience
feature will be a portable headphone
stereo due in Best Buy stores
nationwide Oct. 24 at $69.

The portable is the FM-only NSHD02,
which will carry Best Buy’s Insignia
brand. The device comes with
earphones and a 2.5-inch by 3-inch
capacitive color touch screen that displays
Artist Experience images transmitted
by HD Radio stations. Images
will include album art, other images
associated with the artist, and possible
promotional content, including
station logos.

Radio stations in anywhere from 10
to 20 markets will be broadcasting Artist Experience
images by the time the portable becomes available,
with multiple stations per market supporting the feature,
said an IBiquity spokesman. More stations will
add the feature in the future, he said.

The portable will also be the first HD Radio tuner with
live pause, which will store up to 15 minutes
of broadcast content, including such program
service data (PSD) as song title and
artist name. Images won’t be stored.

The new bookmark feature lets users
capture and store PSD information for later
referral.

More HD Radios with one or more of the
three new features will likely appear early
next year and will include OEM and aftermarket
car stereo systems and CE products,
the iBiquity spokesman said.

Other features of the 2.8- by 2.1- by 0.7-
inch portable include reception of FM HD
Radio stations’ multicast channels, eighthour
lithium-ion battery, 3.5mm output to
deliver HD Radio to car stereos with 3.5mm
inputs, and armband.

Best Buy is among the major retailers that have
teamed up with the HD Radio Alliance and suppliers
to launch a 100-market radio campaign to drive consumers
into stores to buy HD Radio during the fourth
quarter.