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Garmin, Asus Confirm Split

10/26/2010 03:31:32 PM Eastern
Schaffhausen, Switzerland - Garmin and Asustek Computer announced they will not introduce new co-branded PND-equipped cellphones, but will continue to sell and support current models already available.

Asus, an OEM supplier of cellphones, also said it would move on to design and manufacture new cellphones under its own brand. Some of those models will include preloaded Garmin navigation and Location Based Service (LBS) applications.

 For its part, Garmin said it will expand its development of cellphone applications and will offer navigation apps and other apps through various app stores.

Garmin and Asustek announced their alliance in February 2009 and have developed and marketed six Garmin-Asus co-branded PND-phones throughout the world.

Today's joint announcement confirms previous reports about a split and comes in the wake of growing competition from other PND-phone makers as well as competition from many Android-based smartphones, which offer free cellular-delivered Google Maps Navigation service. On many other phones, carriers offer their own subscription-based navigation services delivered via cellular. In addition, earlier this year T-Mobile launched the Nokia 5230 Nuron PND-phone at $69.99. Pharos also offer PND-phones.
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