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Dell Goes Upscale

3/17/2009 10:40:00 AM Eastern

Round Rock, Texas — Dell today decided to bet the recession will not dampen consumer’s desire for high-end laptops by releasing its $2,000 Adamo by Dell brand.

The Adamo laptop is being hyped by Dell as the thinnest model on the market. The configure-to-order

The Adamo by Dell packaging.

model features a 13.4-inch widescreen display and offers a variety of solid-state and DDR3 memory configurations. It is powered by Intel Core 2 Duo processor with Centrino technology. The laptops will be available in onyx and pearl.

The Adamo is the first in a line of luxury computers that will sell under the Adamo by Dell brand, the company said.

Also available is a line of Adamo by Dell accessories, including notebook carrying cases.

Dell is supporting this effort with a dedicated Web site, www.adamobydell.com, a worldwide print campaign featuring fashion models and new packaging. This was described as being a clear box in which the notebook will appear to float.

Pre-orders are being taken today with shipping beginning on March 26.